Overcoming mobile measurement challenges to drive brand lift and sales growth

Mobile has become an extension of consumers, and a critical tool in every marketer’s toolkit. Google’s Director of Marketing, Matt Lawson, sat down with Bain & Company’s Global Marketing Practice Lead, Laura Beaudin, to discuss how brands can use mobile to engage consumers and drive growth. Consulting firm Bain […]

By | 2017-08-14T10:02:32-04:00 August 14th, 2017|Marketing|0 Comments