Nielsen: Generations React Differently to Mobile Ads

Convenience is top motivator for millennials and Gen Z. SCHAUMBURG, Ill. — With the ability to reach consumers via mobile marketing, it is important for retailers to understand how different generations engage with mobile advertisements and their greatest motivators for engagement are, according to Nielsen’s second-quarter 2016 Connected Device […]

By | 2017-08-20T08:59:10+00:00 August 20th, 2017|Marketing|0 Comments