Report: More than 50% of digital media time now spent within five mobile apps

The popular narrative around the rise of the mobile web and smartphone apps has been one of increasing audience fragmentation. But the opposite may actually be happening — concentration and consolidation. More digital media time is concentrated in smartphone apps than on the mobile web or PC. And most […]

By | 2017-08-25T11:25:11-04:00 August 25th, 2017|Marketing|0 Comments