Study: Millennials hold brands more accountable on social media

Dive Brief: Social media cuts both ways for marketers: 81% of U.S. consumers report that the channel has increased brand accountability and only 8% said they would stay silent if they saw inappropriate behavior from a brand, according to Sprout Social findings made available to Marketing Dive. The Q3 […]

By | 2017-08-25T11:19:26-04:00 August 25th, 2017|Marketing|0 Comments