The politics of mobile marketing budgeting

When I was a consultant, I saw many different approaches and strategies for deriving a mobile marketing budget that all generally fell into three distinct categories, the borders of which were largely delineated by company politics. The LTV > CPI (or unit profitability) category sees marketing teams being given […]

By | 2017-08-29T11:53:09-05:00 August 29th, 2017|Marketing|0 Comments