The Expanding Role of Marketing — and Artificial Intelligence — In Experience Business

Disney Magic is alive and well. Take its MagicBands — the all-in-one wristband that connects us to our entire Walt Disney World vacation, letting us enter the parks, unlock our hotel rooms, and buy food and merchandise. Even more magical, or so it seems, is how Disney shares surprises […]

By | 2017-08-30T11:48:12-05:00 August 30th, 2017|Marketing|0 Comments