American Express rethinks mobile advertising

SYDNEY: American Express knew that mobile was playing an important role in the credit card research process but initially struggled to quantify it beyond last click attribution, according to a senior executive at the company. “It was something that we needed to prove. So, we set about working out […]

By | 2017-09-04T13:35:11-05:00 September 4th, 2017|Marketing|0 Comments