Five Bleeding-Edge Mobile Marketing Trends in 2017

Mobile ad growth is a dramatic story, but it also suggests marketing priorities. Credit: dragana991/iStock Mobile marketing’s awesome potential in 2017 is reinforced with reports like this one: research firm BIA/Kelsey predicts that U.S. mobile-ad spend will exceed $40 billion — and the industry can expect that number to pass $65 billion by 2020. Last year, mobile digital ad-spend fueled mobile-side growth on a path to outpace desktop ad-spend . Meanwhile, smartphones and tablet devices account for 51.3% of Internet use . By year’s end, 75% of online content consumption will be mobile, media buying agency Zenith forecast late last year. Numbers like these tell the story: for mobile marketing, a moment of transformation is at hand. This transformation will bring with it the following five trends — changing how brands and marketers work with each other, with technology and with consumers. 1. Consumers redefine purchase boundaries; mobile marketing, brand partnerships deepen For the mobile customer, the playing field is wide open, and conversions will increasingly represent a spectrum of in-store, traditional e-commerce, website and mobile combinations. Consumers will expect the continued expansion of reliable in-store Wi-Fi — allowing them to check stock availability, product information, pricing, available offers […]

By | 2017-09-07T22:30:15-05:00 September 7th, 2017|Marketing|0 Comments