In-App Advertising: A Promising New Frontier for Brands in a Mobile Saturated World

in-app advertising to build your brand I t is the middle of the night. The lights are off, and underneath your blanket, you are engrossed watching a ‘ghost sightings’ video on an app rated highly by your friends. The moment on the video is racked with suspense. As your throat runs dry and your heartbeat starts to escalate anticipating the impending arrival of the poltergeist, the sudden appearance of another entity ruins it all: An in-app ad displaying Amazon’s latest sales bonanza! Dammit! The impending poltergeist appearance vanishes from of your mind, only to be replaced by irresistible deals […]

By | 2017-09-07T09:29:05-05:00 September 7th, 2017|Marketing|0 Comments