The Future of Grocery Shopping Is Mobile

The following is a guest contributed post by Danielle Levitas, Senior Vice President, Research at App Annie The massive transition to mobile has stretched across virtually all corners of retail with one exception — grocery. Despite the rapid increase in demand for mobile options by shoppers across all sectors, grocery has remained staunchly traditional, with in-store purchasing continuing to be the clear favorite for ease and product selection. With Amazon’s recently announced plans to acquire Whole Foods, the mcommerce giant is setting itself up to, once again, challenge the status quo by converting one of the last remaining sectors […]

By | 2017-09-07T09:29:05-04:00 September 7th, 2017|Marketing|0 Comments