What is SEO in 2017? How It’s Changed, and Where We Are Now

As marketers, we’ve gotten quite good at evolving our playbooks when it comes to SEO. But the changes we’ve seen to this point are nothing compared to what’s coming next. We’re no longer in the "early stages" of a new era of search — we’re here, now, witnessing new trends and best practices unfold in real time. First, it was an era tied closely to patterns such as mobile, social, and voice search, among other things. But many marketers are past the point of being on the cutting-edge of those patterns, and want to know, "What now?" Now, we also have topic clusters and messaging apps. Make no mistake: Mobile, social, and voice search are still major players in the SEO game. Prior to their entrance onto the landscape, SEO predominantly revolved around browser-based search engines. More precisely, it’s been linked directly to Google. That’s where all the search activity has been. That’s where content consumption has historically started. But now, new universes of search are taking shape outside of the browser window. In many of them, the rules for optimization have yet to be defined — but why does that matter to marketers? Well, in a nutshell, changes […]

By | 2017-09-07T22:55:04-05:00 September 7th, 2017|Marketing|0 Comments