5 Mistakes in Mobile App Marketing That Need To Be Avoided

Today, applications (apps) are a very important part of our daily micro-moments such as: I want to go, I want to know, I want to buy, etc. In fact, users spend an average of 30 hours every month in these moments. Apps are a very powerful and effective way for businesses to build strong and long lasting relationships with their customers and clients. However, a mobile app marketing strategy can complement a company’s offline experience such as in-store special offers. Apps can be a huge hit or a huge flop. When it comes to marketing your mobile app, any mistake can lead to disappointing results with over spending. Before looking at the top five biggest mistakes in app marketing, let’s take a look at some statistics first: Of 15,000 mobile users surveyed in 15 countries, roughly 72 percent of respondents said they were unhappy about sharing their personal information when using an app. About 42 percent of mobile users expect a mobile app to be designed for their convenience. Forty-five percent of app users say the user experience across devices is both frustrating and inconsistent. 1. Developing App First, Then Making A Monetization Strategy At present, there are more […]

By | 2017-09-08T15:07:33-05:00 September 8th, 2017|Marketing|0 Comments