EXCLUSIVE: Why Do TV Advertisers Continue to Overlook this Mobile Marketing Opportunity?

The following is a guest contributed post by Cliff Holsenbeck, Product Management Director, iconectiv . Not so long ago, tech industry observers guaranteed marketers that we’d soon get the best of both worlds on our TV screens, one that would allow consumers to view content on a big display from the comfort of the living room couch with the ability to interact with the content in a bi-directional “TV commerce” experience. For advertisers, this meant the possibility of selling the clothes the actors are wearing on a popular TV show to viewers in real-time, or enabling consumers to order products from a commercial via a simple click of the button on their TV remote. This sounded like a dream come true. A vast TV audience with the potential of responding to advertising in real-time without dialing an 800 number and speaking to a company representative. The dream didn’t quite come to pass, unfortunately. “Smart TVs” may come to mind but most consumers just use its capabilities for viewing YouTube videos online and binge-watching shows on popular over-the-top (OTT) services like Netflix. Very little of the “smart TV” has been transformative in meeting the promise of interactive TV advertising. But […]

By | 2017-09-08T15:07:33-04:00 September 8th, 2017|Marketing|0 Comments