10 fascinating digital marketing stats we’ve seen this week

The seasons might be changing, but you can always rely on the trusty stats roundup to bring you comfort. This week’s includes news about voice controlled devices, brand activation and (lots about) ads. For more, don’t forget to download the Internet Statistics Compendium . Searches for iPads increase 1.2x YoY First up, Hitwise has revealed what parents have been searching for as their kids head back to school. Parents of children aged 6-11 have been searching for iPads, with online searches for iPad increasing 1.2 times overall year on year. For kids aged 12-17, branded apparel has been in demand, with searches for Gucci belts, Net backpacks and Yeezys by Kanye West all being popular. Lastly, interest in fashion has been much lower for college-age youngsters, while searches for technology such as Nintendo Switch, Apple Watch and HBO Now have been high. More than half of Brits use an ad blocker In a survey of over 2,000 UK adults, Affilinet has found that more than half of all respondents use an ad blocker while browsing the internet. When it comes to the reasons why, 61.5% say it’s because they find online ads annoying, 41.5% say it’s because they find […]

By | 2017-09-09T09:38:13+00:00 September 9th, 2017|Marketing|0 Comments