5 Trends in Great Display Content for Your In-Store Content

Content is the foundation of today’s most successful marketing efforts, and it’s clear by now that digital c ontent marketing has taken over the role traditional advertising used to fill. Simply having content is not enough though; businesses need to have a content strategy, too. Consumers expect businesses to be authentic about their ideals, and a well-thought out content strategy should represent these beliefs transparently. Marketing is about telling a story, and understanding the growing trends in display content is crucial to constructing that narrative. Omnichannel Marketing Today, businesses are doing everything they can to occupy as many channels as possible. Marketing through email and social media has become immensely popular recently, and businesses should use their digital display content to inform users of the brand’s presence on these channels. Use your display content to encourage audiences to sign up for a company newsletter, or to follow the brand on social media. Displays should also urge consumers to find more information on the brand website, available both via desktop and mobile device. Omnichannel marketing aims to hit consumers with near constant reminders of your brand’s message. In-person? Here’s our digital display content. Online? Here’s our social media page, and […]

By | 2017-09-09T09:38:13-04:00 September 9th, 2017|Marketing|0 Comments