Interactive storytelling evolves with help from mobile tech

Interactive storytelling is gradually migrating from videogame and PC platforms onto smartphones and even TVs. The greater engagement with a storyline is creating new opportunities for brand advertisers to reach viewers who are shifting to digital platforms. Netflix, the video streaming service with 100 million subscribers worldwide, in July debuted its first choose-your-own-adventure shows that urge viewers to make decisions that steer the direction of the narrative. "Puss in Book: Trapped in an Epic Tale" and "Buddy Thunderstruck: The Maybe Pile" are the first two kids’ titles that have branching narratives created by DreamWorks, American Greetings and Stoopid Buddy Stoodios. The trend is extending to other platforms as well. Choose-your-own-adventure storytelling app Episode has partnered with several major entertainment brands while chat story apps like Hooked have seen their user base grow quickly in the past 12 months. "This is a reboot on a familiar theme in a new medium. Netflix took the first step, and I expect others like Hulu and Amazon to try it next," said Adam Fingerman, chief experience officer and co-founder of brand app developer ArcTouch , a unit of Grey. "In the ’80s and ’90s, ‘adventure’ games like Zork and Myst were popular. These […]

By | 2017-09-10T16:09:01-04:00 September 10th, 2017|Marketing|0 Comments