Mobile & desktop SEO: Different results, different content strategies

Late in 2015, Google confirmed what many of us had already suspected: mobile search had officially surpassed desktop worldwide. Smartphones and tablets have completely disrupted and forever altered what was once a fairly linear buyer’s journey. These days, a consumer might drop into your funnel at any point, from any channel, and it might be after an unknown number of touch points across platforms and devices that you didn’t see happening. They’re reading reviews, are exposed to organic and paid social, are searching for nearby answers for their immediate needs and more. Increasingly, consumers are doing all of these things from a mobile device. Recent research at BrightEdge (my company) shows that 57 percent of all online traffic now comes from mobile and tablet. Pair this consumer insight with the knowledge that Google’s mobile-first algorithm is coming , and we marketers have some work to do. In this column, I’ll share the results of our recent Google SERPs Mobile vs. Desktop research, and you’ll learn how to Google-proof your SEO and content marketing strategies to prepare for what’s next. Why mobile matters As the shift to mobile has picked up speed, we’ve discovered some new ways to determine what […]

By | 2017-09-10T16:09:02+00:00 September 10th, 2017|Marketing|0 Comments