Shifting Loyalties: The Move to Mobile

Customer loyalty programs continue to be important for consumers and businesses. But successful programs must give people what they want: omnichannel interaction and a commitment to mobile. By Dan Slavin, CEO, CodeBroker Renowned American playwright David Mamet once wrote, “What I value most in my friends is loyalty.” Loyalty is indeed a precious commodity, and it is in business that it has particularly high currency. Consumers have so many choices when it comes to signing up and engaging with a loyalty program. We’re not just talking about the various chain stores, airlines or restaurants sponsoring these programs, but also the varied ways these businesses make consumers jump through hoops to sign on. The ideal loyalty program should give consumers program access that works best for them, whether that’s via social media, desktop, mobile app, text, email or at the point of sale. Consumers want digital, but in a way that conforms to best practices. According to a 2016 EKN Research mobile loyalty industry report , which discusses the transformation from physical to digital loyalty, there is huge demand in rates of mobile-based customer loyalty programs, and its power is immense. Statistics show that digital is influencing sales today by […]

By | 2017-09-11T21:42:55-04:00 September 11th, 2017|Marketing|0 Comments