Survey Finds Marketers Know All the Important Tech Trends But Aren’t Prepared for Any of Them

“Everything that rises must converge,” the great American novelist Flannery O’Connor observed a half-century ago. We’re clearly seeing the convergence of at least four trends, two old and two new, and according to newly released findings, marketers may not be prepared for what may prove to shake their world. In fact, a survey of marketing professionals conducted on behalf of BrightEdge, an SEO and content marketing firm, found substantial confusion at what may be a critical moment in the rapidly pacing cycle of digital consumption. The four trends that are about to come together in dramatically new fashion are: Search-engine optimization Content marketing Artificial intelligence Voice search SEO and content making positive headway. We’re already seeing the convergence of SEO and content marketing, two disciplines that, for much of the digital lifetime, ran in uncoordinated parallel. Related: Barack Obama’s Former Social Media Manager Breaks Down the Future of Digital Strategies Smart marketers are getting more skillful at content strategies that understand customer intent and then target content accordingly. In the aforementioned survey, 97 percent of respondents agree SEO and content marketing are converging, or have already converged. The same survey found organic search is the number one priority — […]

By | 2017-09-11T21:42:55+00:00 September 11th, 2017|Marketing|0 Comments