A Look At How Germany Is Crushing It In Mobile Marketing And Apps

Growth in apps and ad spend show Germany is on the move. If money talks, then the massive growth of mobile in Germany speaks volumes. Reams of recent research, and app market data shared exclusively with Forbes, underline the country’s pivotal position and potential as a powerhouse market for mobile marketing, apps and advertising. Let’s look at app growth – measured in the number of apps and the percentage of revenues. Berlin-based app market intelligence company Priori Data tells me Germany is crushing it on both counts. Germany started the year with over 800,00 apps (840,280 to be exact) in January, a number that now exceeds 1.1 million with no signs of stopping. Downloads of apps by users in the country currently exceed 1.1 billion. But the real news is app revenues. In continental Europe Germany leads the pack, accounting for nearly one-third of total app revenues, or precisely 632,313,164.31 euros. France follows a distant second, accounting for 18% of app revenues, and all other countries in continental Europe (including Italy, Spain and The Netherlands) report single-digit shares of the app revenue pie. The numbers “cement Germany as the number one app market in Europe." The numbers add up […]

By | 2017-09-15T23:43:27-05:00 September 15th, 2017|Marketing|0 Comments