Mobile showroomers turn to Amazon when stood in store before they buy, says study

By Paul Skeldon Mobile showrooming is alive and well – and Amazon, Google and eBay are the key places shoppers go while standing in a store to check out what they are about to buy. According to research by marketing technology company, Kenshoo , 72% of consumers in the USA, Germany, UK and France now visit Amazon when they want to research products online before making a purchase and over a quarter (26%) of Amazon users admit to checking for alternatives, background information and prices on the site when they come up on a potential purchase in a physical store – on a mobile. 85% of those polled in the survey said they visit Google to research purchases, followed by Amazon (72%), with eBay third (38%) and individual retailer websites (36%). Over half (56%) of Amazon users questioned as part of the study say it is the first site they visit for researching purchases. Even if they find something that seems suitable on another site, 51% reveal they will usually check Amazon to find alternative ideas, compare prices or gather more information before making a purchase. 46% Amazon users use the site to research holiday season / Christmas gifts. […]

By | 2017-09-15T23:17:57-05:00 September 15th, 2017|Marketing|0 Comments