Think With Google: Consumers Have 2X More Interactions With Brands On Mobile Than Anywhere Else

Google And with the rise of voice search, the ways they interact on mobile are changing. As time spent on mobile has eclipsed desktop, mobile interactions have also surpassed all other media for brand-based interactions: Consumers have 2x more interactions with brands on mobile than anywhere else, according to new research from Think With Google . Marketers know by now that these mobile moments matter. As Google’s Jason Spero puts it, “every time a consumer has an awesome experience with a brand, it raises the bar for what she expects from everyone else. But when that bar isn’t met, it can have serious effects on your brand.” So, as consumer mobile behavior continues to evolve with the mainstreaming of voice search, connected devices, and more, what’s a brand to do? The New (Mobile) Normal According to TWG’s research — based on over 17,000 brand experiences in collaboration with research firm Purchased — the first thing marketers must understand is that delays are deadly. On mobile, it’s all about seamless discovery — and today, the consumer attitude is that information must be quickly and easily accessible, relevant, and customized for them . So, what does this mean that marketers need […]

By | 2017-09-15T23:43:27+00:00 September 15th, 2017|Marketing|0 Comments