Top mobile marketing tips: How brands can take advantage of London Fashion Week

Ahead of London Fashion Week, Emily Buckman, Global Strategic Consultant, at Urban Airship, a digital growth company, looks at how the event has evolved, and the mobile strategies retailers should implement in order to take advantage of this five day event. Gone are the days when London Fashion Week (LFW) was for the elite. The proliferation of smart devices means consumers can now not only live stream all the runway shows while on the go but also gain backstage access to the event. Brands like Topshop are now taking consumers backstage with exclusive interviews and previews of their collections. While last year Burberry introduced the ‘Catwalk to Checkout’ service, allowing customers to purchase its collection straight off the runway. LFW has transformed to offer a fully immersive experience for everyone. With UK shoppers expected to spend £27 billion via their mobile devices this year, and with last year’s figures revealing that London Fashion Week generated £269 million in income , it is vital for brands to optimise their mobile strategy to ensure they take advantage of this lucrative shopping period. Brands looking to increase sales through their mobile applications during LFW should incorporate rich push notifications. Research found that […]

By | 2017-09-15T23:22:52-04:00 September 15th, 2017|Marketing|0 Comments