5 Marketing Clichés to Avoid When It Comes to Your Mobile App

@stevepyoung Marketing takes a lot of different forms. Whether it’s developing complicated softwares to meticulously lure customers to your website, or barking at them on the street to check out your newest product, there’s no end in sight to the marketing evolutions of the business world. And when it comes to keeping people interested in your mobile app , there are plenty of strategies to facilitate attention. However, marketing is all about making a unique impact. And clichés aren’t going to have that effect. If you really want to make a difference with your startup, you need to be interesting and creative. That’s why you need to avoid these five app marketing strategies that may have worked in the past, but are no longer effective today: Focusing on Installs Ultimately, when you release an app, you want people to install it. And while installs are a good way to measure the success of your app, retention is better for everyone. Focusing on what happens post-installation is more important now than focusing on installs alone. “Companies should look at post install events, which are most indicative of future app profitability,” said Jennifer Shambroom, CMO of YouAppi. “ Though the best […]

By | 2017-09-20T15:10:44-05:00 September 20th, 2017|Marketing|0 Comments