Narvar Survey Reveals Early Shifts in Shopper Behavior

According to a new report, the findings of which were shared with MMW this morning, people are exhibiting more complex and varied preferences for how, where and why they communicate with retailers. This is amplified by contrasting preferences between generations in the face of emerging technology, according to the report “Bots, Texts and Voice: What Cuts Through the Clutter,” published by Narvar. Per the deatils shared by the post-purchase experience leader, Narvar surveyed 1,290 U.S. shoppers who made an online purchase in the past six months to understand how preferences for communicating with retailers are evolving. “Bots, voice assistants, smart homes and other AI-informed communications are top of mind for nearly every retailer today. The technology innovation complicates what we already know – that customer communications are never one-size-fit-all,” says Amit Sharma, CEO of Narvar. “With this research, our mission is to equip retailers with the insights they need to navigate nuanced communications and ultimately create the best experiences possible.” 77 percent of American adults own a smartphone; every month, people exchange 2 billion messages with Facebook Messenger’s 100,000 active bots; and 30 million households will have a voice-first, in-home device such as Amazon Echo and Google Home by […]

By | 2017-09-20T14:55:52-04:00 September 20th, 2017|Marketing|0 Comments