OPINION: Use Sophisticated App Install Ads to Create Stronger Customer Relationships

The following is a guest contributed post from Andreas Hassellöf, founder of Ombori Group It has never been a more competitive time for retailers, whether you’re operating in the online space or bricks-and-mortar. With Amazon inexorably growing its user base by the day, it’s essential… The following is a guest contributed post from Andreas Hassellöf, founder of Ombori Group It has never been a more competitive time for retailers, whether you’re operating in the online space or bricks-and-mortar. With Amazon inexorably growing its user base by the day, it’s essential to deploy ever more effective advertising techniques to attract new customers and retain the loyalty of existing ones. Most retailers’ ads are still very traditional in nature. They’re usually simple one-shot ads, designed to attract customers to the store and raise awareness. Often, they focus on single products or deals, and are intended to boost short-term sales in very specific areas. That technique works perfectly well if that’s the extent of your commercial objectives, but it doesn’t buy you long-term customers. As I have written extensively elsewhere , app users are almost always your most loyal, highest spending customers. Once they choose to put that app icon on the […]

By | 2017-09-20T14:55:52+00:00 September 20th, 2017|Marketing|0 Comments