What is the Biggest Mobile Misconception?

Credit: Shutterstock Sure, every marketer knows that millennials love their smartphones. What they might not know, however, is that smartphones have become necessities for consumers 50-plus as well. Just 29% of boomers owned smartphones in 2013 compared to 74% today. Current data also point to boomers spending a significant amount of time on their smartphones—nearly two-and-a-half hours a day. Plus, at AARP, we are seeing 40% percent of our site traffic coming through smartphones. For many marketers, these stats may be surprising. Here’s another: Consumers over 50 control 51% of all consumer spending and they stand to inherit $15 trillion over the next 20 years. Couple this enormous spending power with the dramatic increase in mobile adoption, and it’s essential that marketers immediately formulate a strategy for reaching these consumers on mobile. Some marketers already have. Who Gets It? One sure sign that marketers are waking up to the opportunity to reach consumers over 50 on mobile is that many telecoms are already doing so. Consumer Cellular, GreatCall and AT&T have been creating innovative and thoughtful campaigns for wireless services and devices for years. Most recently, T-Mobile joined the party with an unlimited plan aimed at customers over 55. […]

By | 2017-09-20T15:10:44-04:00 September 20th, 2017|Marketing|0 Comments