Why You Need a Mobile-Friendly Website

fancycrave1 / Pixabay Just because we can’t “see” the changes that are happening doesn’t mean that the changes aren’t happening. Just because we can’t see the change doesn’t mean it’s not happening Click to Tweet The warnings have been clear, consistent and possibly too ominous. The fact is that mobile is driving everything online and if you’re not making plans to get on the mobile train, you will be left behind. I think a big part of the problem began in April of 2015. Every digital marketing blog, news outlet, and pundit were talking about the impending doom of every site that wasn’t mobile-friendly. They called it Mobilegeddon. Mobilegeddon was a Google algorithm update that started to be rolled out on April 21st, 2015. This update looked at a website and determined, either yes or no, if the site was deemed to be “mobile-friendly”. There was (and still isn’t) a kinda score. You either are mobile-friendly or you’re not. This update was designed to give websites that are mobile-friendly a boost of their search engine ranking signal on Google’s mobile search results page. So, in other words, when someone searches for your site on a mobile device your rankings […]

By | 2017-09-20T14:55:53+00:00 September 20th, 2017|Marketing|0 Comments