Dental Marketing In the Mobile Age

Mobile devices are plentiful. iPhone. iPad. Blackberry. Windows Phone. Android. Of the 6.8 billion people on the planet 5.1 billion own a cell phone. To put that into perspective only 4.2 billion have a toothbrush. Society is staying on the move and your dental marketing strategy needs to include a strong mobile presence. The most important aspect is a mobile friendly website. A website that is capable of being seen on an Internet capable cell phone is important for usability and ranking in search results. Google is favoring websites that are mobile friendly even on desktop searches. Usability is key. Value and quality for their users are two of the most important things in their eyes. Local dentists will need to enhance their search engine optimization for mobile devices. It’s generally the same ideas behind optimizing any website. However, here is an important tip to help with conversions. Include your office’s phone number in the meta description. This is the area that describes what the content of a webpage is on the search engine results page. Phone numbers on websites are clickable from a mobile phone. By including it in your description local searchers can click from the search […]

By | 2017-09-21T15:44:46+00:00 September 21st, 2017|Marketing|0 Comments