Mobile Commerce Accounts for More Than 31% of Total Sales [2017 Data]

Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. Then, he said he was converting more than 5% of them. With industry average conversion rates on desktop sitting at 2% –– that’s not just a good mobile conversion rate. It’s a mobile conversion rate nearly unheard of . My next question was easy –– it was falling out of my mouth as I was gawking: “How did you get mobile conversion so high?” Well, Brandon did a few things: He used digital wallets intelligently, allowing customers to use one-click payment options like Apple Pay , Amazon Pay and PayPal One-Touch on mobile devices He designed his site to be only a single page –– making him homepage, product page and landing page all the same thing (not feasible for every brand, clearly, but works for him!) Use Facebook advertising to drive mobile traffic and use psychological tactics like scarcity and FOMO to drive sales. The revenue just rolled in. It also got the teams over here at BigCommerce thinking: “What other brands are seeing mobile commerce success like this?” So, we went to work with our data […]

By | 2017-09-21T15:29:40-04:00 September 21st, 2017|Marketing|0 Comments