Sending The Right Message: Best Practices For Marketing Your Small Business Via Email

According to Statista , there were 233 million U.S. email users in the United States by the end of 2015, which will reach nearly 254.7 million by the end of 2020. Email marketing spending in the U.S. is expected to increase from 2.67 billion in 2016 to over 3 billion in 2019. In order to thrive in today’s economic landscape, it’s important for small businesses to get involved in digital marketing to help reach not only a broader audience, but to also communicate with existing customers. The stats show a prime opportunity to capitalize off a growing market with creative, thoughtful, and personalized email marketing campaigns that speak to the lives of customers. All of these tactics bring about better engagement. The goal is to send the right message to the right person at the right time. Here are some of the best practices for marketing your small business via email. Get personal with your email messaging A personal touch in email messaging can go a long way in capturing your customers attention. According to a Cheetah Digital Q1 Email Benchmark Report in 2017 , birthday email marketing campaigns have become highly successful and out-performed promotional mailings on opens, […]

By | 2017-09-21T15:44:46-04:00 September 21st, 2017|Marketing|0 Comments