Smarter Content with SEO: Staying Ahead of Mobile & Desktop Shifts

According to a recent BrightEdge study, 57 percent of traffic now is coming from mobile and tablets. This fact emphasizes that audiences are more frequently relying on their mobile devices to execute their needs. However, even further beyond mobile, audiences are now multi-channel and multi-device. While most marketers understand this, few are actively creating strategies to address the diverse digital world in which we live. As SEO and content marketing converge, content performance has become a focal point for many organizations. Understanding your audiences’ multi-device habits is a critical step to implementing a content strategy to best reach and address consumers needs. We Knew This Was Coming – Didn’t We? Back in 2010, Google’s Eric Schmidt (CEO of Google at the time) recognized and predicted a mobile-first world, ushering in an era of “ mobile first indexing ”; an emphasis on page speed and user experience ; and the creation of AMP . Additionally, Gary Illyes of Google has stated that their mobile-first index will be coming sometime during 2018 . The impending arrival of a mobile-first index, as heralded by these leaders, emphasizes the growing need for search marketers to create mobile-first strategies. Multiple digital marketers have already […]

By | 2017-09-21T15:29:40-04:00 September 21st, 2017|Marketing|0 Comments