The State of Mobile Marketing 2017 – Overview

Sometimes downloading a white paper or study is a waste of time. I have downloaded hundreds of lead-generating ebooks and have found very few of them to be worth the time. Occasionally, a big study or survey piece will reveal some salient points, and I’m glad to have read it, but really it’s about 10% of the overall content. Here in a severaly abbreviated form is The State of Mobile Marketing 2017 from Incite Group and OpenMobile Media. Here are the most important mobile challenges as outlined by the study. Content and Context and Relevance are the top two challenges. How do you build a mobile app or platform that is relevant and valuable to your customers? Tons of businesses are creating apps that do nothing well. They are simply entries into the crowded mobile space. If you don’t understand the content part of the equation, it does not matter if you have an app or not. Creating a personalized customer experience. That’s the top potential. How do you go about doing that? What mobile feature has not been covered? How does your app or program provide something new, something useful, something unique? Make note that brand awareness and […]

By | 2017-09-21T15:29:40+00:00 September 21st, 2017|Marketing|0 Comments