Three Reasons Your Small Business Needs a Mobile Marketing Strategy

What started out as an experimental, fringe marketing strategy, has grown to become an essential part of every brand’s advertising efforts. Smartphones are the gateway into people’s personal lives so it only stands to reason that mobile marketing would be a crucial element to getting people to make purchases. The truth is, every business, even the smallest ones, need to invest in a mobile marketing strategy. Here are three reasons why. To establish your brand Your brand is more than the name you attach to your products . It’s more than a logo. It’s your mark on the world. It’s what sets you apart from everyone else who might make similar products or work in the same industry. Your brand is a message to consumers about what your company stands for. Short TV commercials, or radio and print ads can’t capture in 30 seconds or in a single image and a few words, what your brand encapsulates as well as mobile marketing can. Mobile marketing channels like SMS or social media are ideal for such a goal because consumers get a more personal look at how your brand interacts with customers day-to-day, something you can’t get in any one […]

By | 2017-09-21T15:44:46-05:00 September 21st, 2017|Marketing|0 Comments