Why Mobile Marketing Is a Must in the Service Department

Auto buyers consider many factors, both logical and emotional, when they’re determining whether or not they will purchase a vehicle. Outside of the car itself, the most critical factor is their relationship with the dealership they’re purchasing from. The customer-dealer relationship should just be beginning when customers drive off the lot in their new car. The dealerships that truly win and bring back repeat customers are the ones that extend the relationship with their customers through a personalized approach. Today, personalization begins and ends with mobile devices. According to a study by Accenture , 75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, or knows their purchase history. Furthermore, Websitebuilder.org found that 37% of consumers are more likely to purchase from a mobile-optimized site. Yet, despite overwhelming evidence of the importance of mobile and connecting with consumers on a personal level, some dealership service departments still lag behind. Service departments that aren’t making use of mobile marketing to build or extend the relationship with their customers should take a step back and examine how shoppers typically browse when looking for products or service providers. Whereas consumers […]

By | 2017-09-21T15:44:46-04:00 September 21st, 2017|Marketing|0 Comments