Preparing SMBs for the holiday season

SMBs need to begin prepping for Black Friday and Cyber Monday. It’s coming … and sooner than you may think. Cyber Monday and Black Friday are just around the corner, and SMBs need to prepare for the most important of shopping seasons. In 2016, Cyber Monday sales hit an all-time high of more than $3.45 billion in one day, and Black Friday traffic was up 220%. With the heightened competition, stress can be high, especially for SMBs that are not normally prepared for an influx of traffic. Plus, SMBs need to be ready for the larger role that digital and mobile will play now than in the past. "This year, there will be more mobile device traffic and mobile device customers than before," Corey Ferreira, content marketing at global commerce company Shopify, told FierceRetail. "For the past few years, more and more customers have done their Black Friday / Cyber Monday shopping online, and there’s been a growing trend of traffic and purchases coming from customers on their mobile device." Therefore, Ferreira says it’s very important for retailers to think about their online store and digital marketing campaigns as mobile-first. He warns that while many retailers will optimize the […]

By | 2017-09-22T10:35:34-04:00 September 22nd, 2017|Marketing|0 Comments