Building A Branding Identity For Your Mobile Food Business

In the food truck industry, there are few things more important than effective brand development. When I discuss food truck brands, I mean the communication of a truck’s personality through the use of logos and truck design to menus, price points, and staff uniforms. In other words, your food truck’s branding identity. Every food truck has a brand, but those that have found success, make a commitment to taking control theirs. Those that don’t, allow their brand to take on a life of its own. Today I’ll discuss a few strategies for taking ownership of your food truck’s brand identity. Building A Branding Identity For Your Food Truck Develop A Mission Statement Keeping your service window line full six months, a year, or five years down the road is a challenge that vendors need to start tackling before you open it. A mission statement defines what you do, who you are, and why you’re doing it. Create a foundation for decision making that ultimately translates into a consistent guest experience. Here are a couple of things to keep in mind when you make your mission statement effective: Find someone to lead the process. If you’ve never worked on branding […]

By | 2017-09-25T17:17:07-05:00 September 25th, 2017|Marketing|0 Comments