RSP17 Recap: Timely Tips For Maximizing Holiday Season Success Featured

Early indications are that the 2017 holidays will bring good tidings of great joy — at least for those retailers able to convert high consumer confidence and a boost in disposable income into purchases. Deloitte’s annual retail holiday sales forecast, released last week, predicted a sales increase of 4% to 4.5% over 2016, with e-Commerce revenues climbing 18% to 21% . The Retail TouchPoints Retail Strategy & Planning (RSP17) webinar series aired live last week, and all 10 webinars are now available on demand . Just in time for the launch of the holiday season, three sessions provided practical tips on how to be successful in Q4 and beyond, including: • Maximize Mobile: e-Commerce orders and sales on mobile devices soared during the 2016 holiday season, and that trend will surely continue. Therefore, every element of every retailer’s marketing toolbox must be mobile-optimized. • Go Beyond ‘Me-Too’ Promotions: Consumers have come to expect deep discounts and free or expedited shipping offers, so retailers must use marketing campaigns to differentiate themselves in other ways, such as by personalizing recommendations or accentuating service capabilities. • Build Consumer Data As An Asset: Reaching sales goals is critical in the holiday season, but […]

By | 2017-09-26T08:23:58-04:00 September 26th, 2017|Marketing|0 Comments