4 Tools to Optimize Your Mobile Email Marketing Campaign

Email marketing gets a lot of attention but what doesn’t get a lot of attention is the mobile email marketing campaigns and yet almost 50 percent of all email marketing emails goes to mobile devices. This is a very important trend with no end in site – when you send your next email marketing campaign out, the majority of your customers are going to read it on their smartphones not on their web browser. This leads us to the question ‘ are your emails properly optimized for opens and reads, along with click through from mobile devices. Mobile open rates are around a whopping 300 percent. So, now is the time for you to start taking your mobile optimization seriously. Let’s start by looking at four tools you can use to optimize your mobile email marketing. #1 JPEG Mini We will begin with a winning app that’s easy to use. Download speeds are often very slow on mobile devices, which is why it so important for you to make sure you keep the file size down. JPEG Mini is one program that can be used to significantly reduce your image size before you add them to your email. It’s […]

By | 2017-09-29T07:38:54+00:00 September 29th, 2017|Marketing|0 Comments