Beyond Responsive Design: How to Optimize Your Website for Mobile Users

You’ve weathered Mobileggedon . You’re confident that your website and blog will look great on mobile devices and that Google’s algorithm change won’t hurt your search listings. Congrats! You’ve survived this skirmish … but it’s not going to be the last. The algorithm change is evidence Google knows it has to surface websites that painlessly get users what they need at the time that they need it. Google doesn’t want to send mobile users to websites that provide a frustrating browsing experience — that would damage Google’s promise to its users to always deliver helpful, relevant content. But this algorithm change is not what marketers should be reacting to. It’s a signal of a much larger shift that’s afoot. It’s the canary emerging from the mine shouting, “Consumer behavior is changing! We must adapt!” Building a mobile-friendly website is step one, but tweaking your website will not keep you ahead of consumers’ changing behavior and expectations. In short, you have to infuse your marketing strategy with a “mobile mindset.” Here’s how. Map a Customer Journey Full of Interruptions, Detours, and Multiple Devices Imagine the experience of Sally, a young marketer who has just moved to Chicago. While out for […]

By | 2017-09-29T07:38:54-04:00 September 29th, 2017|Marketing|0 Comments