10 mobile marketing trends to watch in 2017

Thinkstock Interest in mobile apps (with the exception of messaging app) appears to be fading. Location-based marketing may help retailers and other brands bring in customers. And the speed at which your mobile website loads is only going to become more important. These are just a few of the mobile marketing trends experts say you can expect to see play out in 2017. To find out what you should be planning for the year ahead, we asked for input from digital marketers. Here are 10 trends these experts predict you’ll be buzzing about in the coming months. 1. Mind those mobile apps In 2016, app launches grew 24 percent year-over-year, but app installs only grew six percent, according to the 2016 Adobe Digital Insights Mobile Benchmark Report . Meanwhile, five out of 10 apps are used only 10 times, Adobe’s research finds. [ Related: 6 tools for producing a great mobile app experience ] The takeaway: “Consumers will stick with what they know and the app graveyard will continue to expand, compounding the challenge for marketers,” notes Matt Asay, vice president of mobile for digital marketing platform Adobe Marketing Cloud . Consequently, mobile marketers “must realize that building a […]

By | 2017-10-09T16:09:01-05:00 October 9th, 2017|Marketing|0 Comments