5 Mobile Marketing Rules I’ve Learned From the World’s Top Brands

When developing a ridiculously good-looking marketing strategy, we have to learn from the best. I’ve been lucky to work with some of the top mobile brands in the world. Leanplum’s customers include the likes of Lyft, Macy’s, Nordstrom, Tinder, and Zynga. And the data that is flowing from these brands is staggering. As of this year, the Leanplum platform processes over 1B push notifications and 13B mobile actions every day. In 2016 we sent 33B push notifications. This data gives us a lot of insight into how mobile teams are engaging their audiences — and what they can do to improve. From our research, I’ve identified five major musts that separate the best mobile brands from the rest. Successful mobile teams are doubling down in these areas, and it’s paying dividends in user engagement. Mobile Marketing Rule #1: Don’t Blow It All on Acquisition The rising cost-per-install of mobile ads stresses the importance of customer lifetime value. For successful brands, user acquisition and user engagement are symbiotic. It’s easy for teams to slip into the habit of favoring one over the other, but growth and engagement are two sides of the same coin. Without engagement, you’re wasting precious acquisition […]

By | 2017-10-09T15:21:38-05:00 October 9th, 2017|Marketing|0 Comments