Brands embracing mobile and in-app advertising in a big way

With the rise in smartphone growth, the consumption patterns are fast moving from desktop to mobile. The growth of apps is targeting every conceivable sector which has further made the mobile screen the go-to destination for brands. So is mobile advertising gaining currency faster than expected? Explaining this shift in consumer preference and thereby the rise in mobile ad spends, Rohit Sharma , CEO & Founder, Pokkt , which is one of the leading smartphone advertising platforms, says, “Mobile advertising is on the rise. It is growing because of the proliferation of smartphones and increasing usage of apps. One of the key trends happening in mobile advertising is that video as an ad format is becoming more popular. In the app ecosystem, video ads perform really well and in the next few years there is going to be a huge growth of the same on mobile, especially in app types because that is something very favourable for the advertisers.” According to Sharma, the biggest driver for growth in mobile advertising is the fact that the entire ecosystem is based on app ids and device ids, while the web ecosystem was based on cookies. This, in turn, helps brands have […]

By | 2017-10-09T15:56:16+00:00 October 9th, 2017|Marketing|0 Comments