Check in on mobile, or check out of business

According to , mobile marketing is ‘promotional activity designed for delivery to cell phones, smartphones, and other handheld devices, usually as a component of a multi-channel campaign’. Or, we could go with the simpler and intuitive ‘mobile marketing is marketing on a mobile device’. Whatever your take is on what mobile marketing actually is, all marketers agree that we know it when we see it. The question is, how can the small, retail-based businesses, that appear to be under so much pressure in these challenging economic times, jump on the mobile bandwagon? It’s easy enough if business owners can think out of the box. Successful mobile marketing is all about creativity. The importance of trying new tactics Here’s a good one for the bricks-and-mortar crowd – how about sending the firm’s regulars ‘Please Call Me’ messages? Watch their annoyance turn to pleasant surprise as the customers who actually call receive a loyalty gift. Mobile makes it easy, and affordable, for every business owner to be creative. Mobile marketing really does come into its own when paired with any economy’s retail sector. Perhaps the reason for this is because bricks-and-mortar transacting is the most direct and personal of commercial […]

By | 2017-10-09T16:17:47-05:00 October 9th, 2017|Marketing|0 Comments