How Mobile App Development is Fueling Digital Marketing

We have moved fully into the age of smartphones. One area that is continuing to grow, especially for business purposes, is apps. Want more proof of that concept? Have to look at the data provided by Yahoo, which found that a shocking 90% of people’s mobile usage is coming from apps now. According to Google , 91% smartphone users say they turn to their phones for ideas in the middle of a task and 82% of them consult their phones before buying anything in a store. Finally, the overall number of mobile phone users is expected to grow to 4.77 billion in 2017 and 4.93 billion in 2018. Executive Business Case for Content Marketing If that doesn’t convince you, nothing will. The incorporation of app development in marketing strategies has been named by many experts as one of the single most important steps that can be taken in modern marketing campaigns. That is because it works on multiple levels: you have the initial access to customers, the simplification of the buying process, the sharing of special promotions and coupons and even a resource for mining customer data. It is the perfect way to fuel your business growth with a […]

By | 2017-10-09T15:00:01-05:00 October 9th, 2017|Marketing|0 Comments