How these Brands are leading the Mobile Movement in Japan

How these Brands are leading the Mobile Movement in Japan You don’t have to live in Japan to know that it’s a mobile driven culture. We can save the reasons for this on another post. While mobile is the best way to access consumers in Japan, the path to creating a seamless digital and social experience that works hasn’t been perfected. However, we’re getting there. According to eMarketer, mobile expenditure by brands will top 801 billion yen this year, which is nearly 70 percent of the total spend on digital advertising. Stats like this show us the demand marketers are putting on mobile engagement. In terms of whose doing it right, a recent study by Ansible measured the impact of 3,500 brands by 5 categories: discoverability, mobile optimization, navigation and content, utility, and driving desired actions. Of those brands the ones with the most impact in Japan were Mercari, Amazon, and Domino’s. In studying the results, here’s what we found. Consumes value the actual product value Consumers in Japan want the same thing as everyone else, products they can trust. For this reason, the mobile experiences and even social content that showcases the most value, information, and even user […]

By | 2017-10-09T16:09:01+00:00 October 9th, 2017|Marketing|0 Comments