Is mobile app marketing effective in increasing sales?

Marketers are harnessing the power of mobile apps to increase sales and widen customer database. Most of them believe the mobile app budgets will increase in the coming years to achieve this purpose. Mobile apps continue to play a big part in internet retailing sector. In a survey conducted by App Annie, it revealed that 65% of the polled app publishers expect growth in the coming years. According to Internet Retailing , acquiring new users is the top reason why budgets for marketing apps are expected to increase. Getting more revenues placed second while improving customer engagement placed third in the poll. So what makes mobile app appealing and still relevant in marketing after all these years? Connectivity and convenience. It is not surprising that a lot of brick-and-mortar stores in the U.S. are closing down because of dwindling foot traffic in malls. Customers are now doing their shopping online at the convenience of their own homes. The goal of mobile app marketers is to cater to these customers by producing user-friendly apps. Next year, mobile retail sales around the world are expected to reach $700 billion annually, which makes it more logical to retain mobile apps and increase […]

By | 2017-10-09T16:26:19-04:00 October 9th, 2017|Marketing|0 Comments