Mobile Marketing Basics: SMS vs. Push Notifications

This is a guest article written by Joyce Solano who is Vice President of Global Marketing at Leanplum , the mobile marketing platform built for engagement. There’s a time and place for every messaging channel including SMS, push notifications, email, in-app messages, and more. Each channel adds up to become more than the sum of its parts. As mobile teams, it’s important to view user communication as a holistic entity. It’s not only the message that matters to the end user, but also the ability to communicate with them on channels they prefer. In the real world, there’s no such thing as a person who exclusively uses email or exclusively opens push notifications. We all opt for different channels at different times, and businesses should start doing the same. In fact, according to recent research by Twilio, nearly seven out of 10 businesses think they’re communicating with their customers effectively, while only two out of 10 customers agree. One clear way that customers want to be reached is messaging. Whether it’s in-app chat, push notifications, SMS, or other channels, messaging ranks among the top three prefered channels for customer service around the world. It’s all too tempting for marketers […]

By | 2017-10-09T15:21:37-05:00 October 9th, 2017|Marketing|0 Comments