Mobile Sites Should Be A Part Of Your Healthcare Marketing Strategy

Apple iPhone 3GS, Motorola Milestone and LG GW60 It has become increasingly obvious with the release of more and more data pertaining to smart phone use that mobile websites are an imperative. Some interesting research from the States points to the fact that it is an imperative for healthcare Practices to have a mobile enabled website. Mobile enabled online channels are a hugely important part of your healthcare marketing strategy. If your online channels are not rendered correctly on a mobile device, your prospective viewer will move on. IRVINE, Calif., Dec. 4, 2012 /PRNewswire/–In a study looking at mobile behavior over the last two years, The Patient’s Guide®, a leader in medical publishing online, reports that consumers using their iPhone to gather medical information has increased 94% from 2011 to 2012. The iPhone also topped the list of mobile devices used to seek medical information online with an overwhelming 41% of total mobile traffic for 2012. Based on these trends, Jasson Gilmore, CEO and Co-founder of The Patient’s Guide predicts, “By 2014 the iPhone will surpass the desktop as the primary device for health information. As you can see mobile search and in particular mobile search on Apple products […]

By | 2017-10-09T16:09:01+00:00 October 9th, 2017|Marketing|0 Comments