The Benefits Of An Omnichannel Marketing Strategy For Small Businesses

Shutterstock Today, the online and offline worlds are overlapping more and more. People carry their smartphones and tablets everywhere, which means they’re constantly connected to the internet. On the other hand, there’s a certain backlash against the ubiquity of the internet. Print books, for example, are making a comeback while e-book sales have leveled off. Turntables and LP records, far from dying out as many predicted, are also enjoying a revival. These are small examples that suggest people still, and will always, crave live and tangible experiences and not just digital ones. At the same time, digital technologies keep marching forward. Live video, virtual reality and AI technologies introduce ever-more sophisticated tools for entertainment, business, analytics and more. The point is that neither the internet nor offline reality is going to vanish or become irrelevant. Large companies understand this, which is why they launch massive marketing campaigns that span the gap between online and offline marketing. Consider how the world’s top online retailer, Amazon, is now expanding into the offline world with its purchase of Whole Foods and its local grocery store pickup services in cities like Seattle. Traditional retailers such as Walmart, Target, Kohl’s, Macy’s and many others […]

By | 2017-10-09T16:05:17-05:00 October 9th, 2017|Marketing|0 Comments